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Apple Developer News


May 16, 1997, No. 57


MARKETING OPPORTUNITIES


Solutions Guide Opportunity for Internet Developers

Apple Computer Australia has just posted their "Guide to Selling Apple Internet Solutions," which describes the broad range of Internet solutions available for the Mac OS and explains how they work seamlessly with other platforms on the Internet. It emphasizes the distinct advantages offered by these solutions, such as ease of use, integration, and low support costs. It will be most useful for reseller sales groups and customers with a technical background. It's posted at this web site:

The guide will be updated at regular intervals over the next three months. Submissions from software developers who wish to have their Internet-related products (commercial, shareware, or freeware) included in the guide are invited to send their product information to netguide@starfish.net.au.

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Submit ARPLE CD Demos by June 2

The Apple Reference, Performance, and Learning Expert (ARPLE) CD is designed to deliver essential sales and marketing materials on a timely basis to more than 23,000 of Apple's resellers and sales employees around the globe. Through this reliable and well-established program, your software is distributed directly into the hands of Apple's sales force, increasing the exposure of your products in the marketplace. The next submission deadlines are June 2 for the July CD and September 1 for the October CD.

Take advantage of this FREE Apple comarketing opportunity today. For more information, including deadlines, a checklist, and required license agreements, visit the Developer World web site, under the General Co-Marketing Programs subhead, at this web site:

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PRODUCT AND TECHNOLOGY NEWS


Rave Reviews for the PowerBook 2400c

Apple's new ultralight PowerBook 2400c was received with cheers when it was unveiled at this week's Worldwide Developers Conference, and early feedback indicates that Apple may have a hit on its hands. This week MacUser magazine seconded that opinion by publishing a great product review, "The Incredible Shrinking PowerBook--Four-pound laptop delivers good things in a small package," in its July 1997 issue. In this article, MacUser says, "We were blown away when we saw just how many features and functions Apple and co-designer IBM were able to squeeze into the Comet's [2400c code name] tiny body." To read the complete review, visit the MacUser web site:

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Another Newton MessagePad 2000 Review

For a very thorough review of the Newton MessagePad 2000, targeted to the interests of current MessagePad owners, check out the Component web site:

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OTHER DEVELOPER NEWS


Apple Announces "HIDE" Award Winners at WWDC

This week Apple announced the winners and runner-ups of its 1997 Human Interface Design Excellence Award (HIDE Award; pronounced "Heidi") contest for Mac OS developers. The HIDE Awards illustrate Apple's continued support for the Mac OS developer community and recognize superior software from 1996 in the areas of Innovation, Elegance, Look and Feel, and Overall Design.

This year's HIDE Award winners and runner-ups were unveiled at an awards ceremony that was part of Apple's World Wide Developers Conference (WWDC). HIDE Award Winners and Runner-Ups follow:

"Although it was difficult to choose from among the finalists, the winners in each area were definite stand-outs, said Cordell Ratzlaff, manager of Mac OS Human Interface and coordinator of the HIDE Awards. "The Best Look & Feel and Best Overall Design winner, YOYO Telephone Manager, from Big Island Communications, Inc., offers a fun, intuitive and easy-to-use interface for users' telephone and telephone company services, along with important features such as caller ID and paging."

Continued Ratzlaff, "Kai's Power GOO, by MetaTools, Inc., was selected for the Most Innovative Award and is a creative entertainment tool with a pioneering interface. It enables users to stretch, grow, animate and apply a multitude of special effects to images. Starry Night, by Sienna Software, Inc., is an educational astronomy program aimed at anyone interested in the night sky. Starry Night received the Most Elegant Award and does a beautiful job of making a complex subject simple and engaging."

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Mac OS Compatibles Beat Pentium Systems in Benchmark Study

In a recent Macworld Lab benchmark test that compared PCs installed with Intel MMX-Pentium/Pro/II chips to Mac OS-based computers with PowerPC 604e chips, the Mac OS computers won hands down. The article's authors say, "When Macworld Lab pitted top-of-the-line PCs against the best Macintosh systems available, the results were astonishing. The Macs soundly beat the PCs, something that hasn't happened in years. To be fair to the PCs, Macworld Lab included tests optimized for the new Intel MMX technology, but that still did not push them past the Macs."

Macworld tested these computers, among others:

(64 MB of RAM was installed on each system.)

This benchmark tested 11 applications that run on both Mac OS and Windows systems.

For details, see the report at this web site:

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Metrowerks Announces Its Rhapsody Porting Tool

At Apple's Worldwide Developers Conference, Metrowerks announced the availability of CodeWarrior Latitude, a porting tool that allows software developers to port Mac OS applications to Apple's next-generation operating system, code-named "Rhapsody," in addition to UNIX-hosted operating systems. Designed to shorten time-to-market for Rhapsody-native applications, this new addition to the CodeWarrior line of development tools enables Mac OS developers to begin the transition to the new OS without rewriting all of their source code.

For product and availability information, see this web site:

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MacTech CD Includes Back Issues of develop, The Apple Technical Journal

Xplain Corporation, the publisher of MacTech magazine, is now shipping a new version of the MacTech CD that includes the entire history of develop, Apple's technical journal. All of the articles are in THINK Reference format. The new THINK Reference Viewer, version 2.5, now includes Boolean searches and other features in one of the fastest search engines around.

Starting with the May 1997 issue, MacTech magazine delivers a special section of develop written by Apple engineers and reviewed by Apple technical support that will enable develop's high-quality technical articles and code to reach more developers than ever before. This first develop section is included on the CD.

The CD has a list price of $129. Upgrades from previous versions of the CD (for those who don't receive it free of charge) are $49. Everyone who has purchased MacTech CD Volumes 1-11 since November 1, 1996, will be sent a beta version of this CD by the last week in May, free of charge. All recipients of the beta version will be sent the final, fully polished version of the 1-12 CD around July.

For more information on pricing, to place an order, or for customer service, contact Developer Depot, MacTech's primary distributor. You can reach them by phone at 805-494-9797, by fax at 805-494-9798, by e-mail at orders@devdepot.com, or through their web site:

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NEW SOFTWARE RELEASES


Mac OS 8 Beta Is Available

If you're a registered Apple developer, you can download the Mac OS 8 beta release from the Developer World web site. You must enter your Developer World ID to access this "members only" area:




Display Enabler, Version 2.2.2

Version 2.2.2 of Display Enabler fixes the problems that can occur with version 7.6.1 on NuBus-based Power Macintosh CPUs and 1710-series AppleVision displays. You can download Display Enabler 2.2.2 from this site:




New Prerelease Software This Week

Registered Apple developers can download the following prerelease software this week: Open Transport and the Text Encoding Converter. To obtain this software, you must enter your Developer World ID at this web site:




New Sample Code and Utilities

This week Apple posted the following sample code and utilities to the Developer World web site:

(NOTE: As of Nov. 20, 1997, these files are no longer available from the URL previously placed here. --ADN)

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EVENTS


StepWise's Daily WWDC Reports

The StepWise OpenStep/Rhapsody web site has an excellent daily summary of WWDC technical sessions. It's posted at this site:




InternetWorld Discounts for Apple Developers

Apple is offering its developers 20 percent off the regular show price for the May 22 InternetWorld UK (£260 instead of the regular price of £329) and the May 26 InternetWorld Germany (DM470 instead of the regular price of DM590). (These prices do not include taxes.)

To register for this special discount, send an e-mail message with your name and mailing address to InternetWorld UK at conferences@learned.co.uk or to InternetWorld Germany at 100446.1562@compuserve.com. Make sure to mention the Apple developer special offer, so that you'll be sent a brochure and registration form with the discounted price.

During May 22 and 26, Apple employees will conduct these technical sessions:

9:00-10:15QuickTime Media Layer for the Internet
10:30-11:45Industrial-Strength Web Sites
1:00-2:15Rhapsody, WebObjects, and the Internet
2:15-3:30Developing Web Content in Java on the Macintosh
3:45- 5:00Web Publishing--Best-of-Class Tools on the Mac

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WebBytes--POINTERS TO MORE NEWS AND SOFTWARE


Macworld's New Buyer's Guide Is Out

Macworld's new hardware and software Buyer's Guide is now on the web. You can browse through the guide at this site:




AppleJedi's Mac OS Pirate Logos

AppleJedi, a pro-Apple web site, has a humorous assortment of Mac OS pirate logos that you place on your web site to show your support for the Mac OS platform. You can copy and paste these logos from the AppleJedi site (by clicking on the "Shareware Advertising" line of the web site masthead):




The Newton Doctor Is In

If you're an Apple MessagePad developer, you might want to check out this Newton support web site for its advertising potential. Newton users from all over the world are visiting this web site to ask questions, offer solutions, and trade tips for using MessagePad personal digital assistants. The web site is located at this address:

(NOTE: As of Nov. 20, 1997, the web page originally referred to is no longer available. --ADN staff)


Stone Design's Commercial Rhapsody Application

If you're interested in reading about the first company to announce a commercial application (for web publishing) designed to run on Apple's upcoming operating system, code-named Rhapsody, you can read Stone Design's recent press release at this web site:

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If you have any suggestions or comments regarding Apple Developer News, we'd like to hear from you. You can send an e-mail to

Send Apple developer-related news items to To provide feedback on the technologies discussed in this issue, send e- mail to the appropriate contact:


Copyright © 1997 Apple Computer, Inc. All rights reserved.

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